Reason 1 – Why Coaching Programs Are Important
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Credibility is defined as: capable of being believed, believable or worthy of belief or confidence. In business, credibility can be achieved through a number of experiences or actions.
For example, if you provide a fantastic customer experience then you earn credibility with your customer. Also, longevity enhances credibility. A customer may be more likely to buy from a company that’s been in business for twenty years than one that has only been around for two.
Credibility can also be improved by establishing yourself as an expert in your field. Publishing is one way that many business owners seek to establish and boost their credibility. Coaching also helps establish credibility. When you position yourself to coach others, you’re essentially telling the world you’re an expert in your niche.
Authority is a bit different than credibility. Authority is achieved when you’re considered to be an expert in your field. For example, Donald Trump is an authority on commercial real estate. Authority and credibility often go hand in hand.
Why Does It Matter?
Both authority and credibility are buying triggers. They motivate people to become customers. Robert Cialdini discusses them at length in his book The Psychology of Persuasion. Essentially, people are more likely to buy from someone who they trust or they consider to be an expert in their field.
How Coaching Fits Into This Equation
Imagine you’re looking to train your dog. Perhaps your dog has begun to misbehave. You’ve hopped online to search for information about dog training. You find two websites that have information that’s helpful. One site offers an information product, a video series, on training your dog. The other site offers a similar product and they also offer coaching. Everything else being equal, you’re more likely to buy from the website that offers coaching.
Why? Because coaching implies they have expert knowledge. And if the website has testimonials supporting their coaching program, they’ve amplified their authority and credibility. They’ve set themselves apart from their competition.
You too can add a coaching program to your business and set yourself way above your competition. You’ll give your prospects and customers an impression that you have more authority and credibility simply because you coach. And you’ll have more credibility and authority with your coaching customers, which results in loyalty and repeat purchases.
Finally, the media often consults businesses with a credible and authorative presence as well. You may find that coaching opens up a whole new world of possibilities and marketing opportunities.
Click Here – Reason 2. Coaching Helps Brand Your Business
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October 15th, 2011 at 9:49 am
Drew I never thought about coaching like that. Makes sense though. How would someone fairly new implement this?
Kelly S Elliott recently posted..Article Marketing Strategy
October 15th, 2011 at 4:41 pm
This coaching as branding is definitely not for newbies but a good strategy none the less.
Jan Fowler recently posted..Email Autoresponder Is Part of A Good Sales Funnel
October 16th, 2011 at 4:46 am
Yes, it shows you as the expert. Great tips.
Alecia recently posted..PVX Crave Life Review
October 18th, 2011 at 8:32 am
Coaching definitely makes sense if you want build up your credibility and authority in your business. Thanks for the info Drew!
Danny recently posted..Attracting Positive Influence Part of Your Life Today
October 26th, 2011 at 9:29 am
Bravo Drew!
Succinct explanation of how and why one should consider branding. I think we’re at a time in our modern history where we must demand more out of the markets we’re supporting as well as endorsing – this includes US, as professionals, seeing as many times we are creating markets or serving as “the product.”
Some say that we’re in the “age of the internet” and while that may be true, we are also living in the “age of the smartphone.” – Where am I going with this??
What I’ve found is that people are researching and “Googling” at a tremendous rate. If you’re given a referral, be certain that the person on the end of the line is or HAS all ready Googled you to see what you’re all about. If you aren’t postulated effectively, you do yourself (and the community at large) a great disservice. How will they ever know what you could do to help them?
In short…we must become the people who are worthy of being joined. Personal Coaching will not only help us each to develop the skillsets we need to survive, but also make us the individuals who are ‘sought’ by the masses. Anyone can shlep the next passing thrill, but to the savvy seeker, they will demand more of their next business partner!
Fantastic perspective and article!
Best regards,
Cat Alexandra
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November 11th, 2011 at 2:09 pm
Coaching absolutely let you build your own credibility and authority. Personally, I see coaches as experts of their chosen field so I sees them as more experienced persons who can really guide me on whatever field they are into. In that way, they could actually prove their credibility to others.
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